Top 5 Beauty Retail Apps on iOS in Mexico: Q2 2023 Performance

In Q2 2023, the top beauty retail apps on the iOS platform in Mexico showcased varying performance trends in terms of downloads and active users. Here is an overview of how each app fared during this period based on data from Sensor Tower.

SEPHORA saw a fluctuating but generally positive trend in weekly downloads, peaking at approximately 4.4K in the last week of May. The app maintained a consistent level of active users, starting the quarter with about 30.8K and ending with a notable increase to 37.5K in the final week of June.

IPSY: Personalized Beauty experienced a steady increase in weekly downloads, reaching a high of 690 in mid-June. Active users for the app also showed a positive trend, growing from around 3.8K at the beginning of April to approximately 4.7K by the end of June.

Perfumerías DRUNI had minimal activity in terms of downloads, with numbers reaching a maximum of 9 in early May. There was no significant data available for active users during this period.

Lush Fresh Handmade Cosmetics had very low download numbers, with the highest being 9 in the third week of May. Similar to Perfumerías DRUNI, there was no significant data available for active users.

BEAUTY BAY also showed minimal download activity, with a peak of 10 in mid-May. Like the previous two apps, there was no significant data available for active users.

For more detailed insights and analytics on app performance, visit Sensor Tower.